The hidden revenue leak in your Instagram inbox (and how DTC brands plug it)
For Indie product brands selling via Instagram & Shopify
Your ad spend brings them to the DM. What happens next decides whether they buy — and most of the time, nothing happens for hours. That's the leak.
'Price?' under every viral reel
A reel goes off. 3,000 comments. The top one says 'price?'. So does the next 200. By the time your team replies, the moment is gone.
Tracked conversion drops 40–60% when reply time goes past 10 minutes after a viral spike.
The assistant replies to every comment publicly with a friendly note, then DMs the asker the product link, current price, and a first-order code. It scales to thousands of comments without breaking.
International shoppers asking about shipping at 3am
EU and US shoppers DM late at night. Your CX team is asleep. By morning, they've bought from a competitor.
A documented 18–25% of overnight DMs never come back if not answered before they wake.
The assistant knows your shipping zones, lead times, duties policy, and returns. It answers in the shopper's language and sends the checkout link instantly. Sale captured before your team logs in.
Returns and order-status DMs swamping support
Half your inbox is 'where's my order?' — and your support team is paying $25/hour to copy-paste tracking links.
Bloated support cost, slow replies for actual sales questions.
Plug in your Shopify / order system. The assistant pulls the tracking number from the customer's email or order ID and replies with a live status. Returns get the right link + policy. Humans only see edge cases.
Influencer-driven launches that overwhelm CX
Creator drops your link in their story. You get 800 DMs in an hour. Your launch dies in the queue.
The single best traffic spike of the month wasted.
The assistant scales instantly to handle a launch-day spike. Every shopper gets a personal-feeling reply with the right SKU link in their language — within seconds.
Launch day = 800 unread DMs, 12 hours of catch-up, dozens of refund requests for 'never got a reply'.
Launch day = checkout link sent in 5 seconds, support team handling actual issues only.
An indie K-beauty brand turned comment spam into a 22% sales lift
Every viral reel brought thousands of comments asking the same product questions. We turned that chaos into a quiet, automatic sales channel.
Read the case studyTurn DM volume into the highest-ROI channel you have.
Connect your Instagram in 5 minutes. No credit card.