An indie K-beauty brand turned comment spam into a 22% sales lift
Every viral reel brought thousands of comments asking the same product questions. We turned that chaos into a quiet, automatic sales channel.
What was getting in the way
Each launch reel got 3,000+ comments — 'price?', 'ships to US?', 'for oily skin?'. The team spent two full days replying after every drop. Most shoppers gave up before getting an answer.
How we built the assistant
We trained the assistant on the full catalog, ingredient list, and shipping policy in Korean and English. It replies publicly with a friendly note and slides into DMs with the exact product link and a first-order code.
What changed
Within one quarter, comment-to-checkout conversion climbed by 22%. The founders went from dreading launch day to actually enjoying it.
"Launches used to mean two days of copy-pasting. Now we ship the reel and the assistant runs the launch for us."
Want results like Yuja & Co.?
Connect your Instagram in 5 minutes and let the assistant handle the rest.